Understanding the Google Adsense Report
When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.
It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.
Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.
Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.
Page eCPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.
Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature. First, just start.
How is Google Adsense Different From Other Ad Networks?
Primarily because it is Google and that carries a lot of clout just with name recognition alone. But here are some advantages to being a part of the Google Adsense network:
Getting started is fast and easy and requires no technical knowledge. Google Adsense even provides html code for easy implementation with clear instructions.
Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.
Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.
Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.
Google Adsense provides an extensive support site that is easily understood.
Friday, December 1, 2006
Wednesday, November 1, 2006
Rules Surrounding Invalid Clicks and Being in Control
What Is So Important About An Invalid Click and How Will It Affect Me?
More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It’s also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art technology and they know what’s going on.
Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads.
Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.
Having Control Over Your Adsense Account
You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of both. Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.
When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.
As of right now, you are not able to differentiate your image ad click rate from your text ad click rate. You can of course, differentiate your click rate from one site as opposed to another site. Say, for example, you run only image ads on one site and only text ads on another site. By setting up channels to track both sites, you can see which site has the better click rate. Of course, you have to take into consideration there would be more factors than whether you were running text or image ads. The content, the placement of the ads in general, even the color could make a difference.
Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads. Remember, it’s all up to you!
More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It’s also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art technology and they know what’s going on.
Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads.
Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.
Having Control Over Your Adsense Account
You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of both. Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.
When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.
As of right now, you are not able to differentiate your image ad click rate from your text ad click rate. You can of course, differentiate your click rate from one site as opposed to another site. Say, for example, you run only image ads on one site and only text ads on another site. By setting up channels to track both sites, you can see which site has the better click rate. Of course, you have to take into consideration there would be more factors than whether you were running text or image ads. The content, the placement of the ads in general, even the color could make a difference.
Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads. Remember, it’s all up to you!
Sunday, October 1, 2006
Learning About the Program and the Most Important Rule
How Does Google Adsense Program Work For Webmasters Wanting to Earn Income?
Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.
In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.
The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!
What Not to Tell Others About the Google Adsense Program – The Most Important Rule
Sympathy only goes so far. Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.
The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.
Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals. Use that same energy to polish your content and your site. When family and friends ask what you’ve been up to, you can proudly show them your hard work. When they see how excited you are, you’ll see your referral revenue go up.
Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.
In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.
The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!
What Not to Tell Others About the Google Adsense Program – The Most Important Rule
Sympathy only goes so far. Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.
The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.
Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals. Use that same energy to polish your content and your site. When family and friends ask what you’ve been up to, you can proudly show them your hard work. When they see how excited you are, you’ll see your referral revenue go up.
Friday, September 1, 2006
How to Write Great Blogs and Watch Your Adsense Dollars Add Up?
The best thing about blogging is that there are no rules. You can write about anything you want. A self-publisher’s dream! There are some things you can do though to maximize your Google Adsense profits. Narrow your subject. Don’t just write about shopping. Write about shopping for antique dresser drawer pulls. Write every day. Have a blog at more than one site. If you develop a readership, you’re more likely to increase your profits.
Write about something you know or want to know or at the very least care about. If you try to write a great blog based on a “hot keyword” yet it’s something you could care less about, you’ll likely not stay with it long. Experiment and see what works for you. You can write based on your own opinion or something factual. You can review a product or service or a movie. Read other people’s blogs and notice how many reads they’re getting. Above all, have fun. After all, it’s free and if you’re persistent you’ll see your Google Adsense dollars adding up.
Write about something you know or want to know or at the very least care about. If you try to write a great blog based on a “hot keyword” yet it’s something you could care less about, you’ll likely not stay with it long. Experiment and see what works for you. You can write based on your own opinion or something factual. You can review a product or service or a movie. Read other people’s blogs and notice how many reads they’re getting. Above all, have fun. After all, it’s free and if you’re persistent you’ll see your Google Adsense dollars adding up.
Saturday, July 1, 2006
Tips for Using Google Adsense
Like anything else, you’ll get out of Google Adsense what you put into it. The following optimization tips can help you grow your Google Adsense dollars:
Write interesting content and write every day.
Have more than one site. The more sites you have, the more ads have the potential to get clicked.
Set up channels and monitor your statistics across all sites. If one site is performing poorly, consider changing the content or the ad layout. Experiment!
Change the ad layout and notice which layout works the best for you. There are many different layout options and there’s no way you can know going in which one will perform the best.
If you’re blogging, writingup.com has a list of profitable topics. They state that you don’t have to write on those topics but you might give it a try or at least plug some of them in to the search engines.
Google different key words and phrases and notice how much and what kinds of content and ads you see.
Don’t be afraid to ask questions.
Write interesting content and write every day.
Have more than one site. The more sites you have, the more ads have the potential to get clicked.
Set up channels and monitor your statistics across all sites. If one site is performing poorly, consider changing the content or the ad layout. Experiment!
Change the ad layout and notice which layout works the best for you. There are many different layout options and there’s no way you can know going in which one will perform the best.
If you’re blogging, writingup.com has a list of profitable topics. They state that you don’t have to write on those topics but you might give it a try or at least plug some of them in to the search engines.
Google different key words and phrases and notice how much and what kinds of content and ads you see.
Don’t be afraid to ask questions.
Thursday, June 1, 2006
Google Adsense Themed Ad Units Can Brighten Up Your Holidays
What are Themed Ad Units. Simple. They are ads that have special colors and graphics to celebrate the season! For instance, you might see your ad with orange print with a picture of a black cat for Halloween. How about red print with a green mistletoe for Christmas?
The Themed Ad Units are specifically tailored to users in the appropriate locations as determined by their IP address. For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.
Again, it’s your choice and your page. You can turn Themed Ad Units on or off by yourself. Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit. You can now enable or disable the Themed Ad Units. Click save changes and Voila! Your selection will apply to all your Google Adsense Ads.
The Themed Ad Units are specifically tailored to users in the appropriate locations as determined by their IP address. For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.
Again, it’s your choice and your page. You can turn Themed Ad Units on or off by yourself. Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit. You can now enable or disable the Themed Ad Units. Click save changes and Voila! Your selection will apply to all your Google Adsense Ads.
Monday, May 1, 2006
Do I Need A Pin Number For Google Adsense?
When you accumulate $50.00 in earnings, Google Adsense will send you a Personal Identification Number (PIN) to the payment address you supplied when you signed up. This is just another security precaution that Google Adsense has in place to protect their publishers but it is important.
Once you’ve been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account. You can still have access to your account and earn money; you just won’t be paid until the PIN is entered. If it hasn’t been entered within 1 year, your account will be disabled.
To enter your PIN after you receive it in the mail, log into your Google Adsense account. Click on the My Account tab, then click on edit. Update the appropriate field and click submit changes. It would also be a good time to check your contact information and make sure it is correct. You’re now well on your way to receiving your first Google Adsense check.
Once you’ve been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account. You can still have access to your account and earn money; you just won’t be paid until the PIN is entered. If it hasn’t been entered within 1 year, your account will be disabled.
To enter your PIN after you receive it in the mail, log into your Google Adsense account. Click on the My Account tab, then click on edit. Update the appropriate field and click submit changes. It would also be a good time to check your contact information and make sure it is correct. You’re now well on your way to receiving your first Google Adsense check.
Saturday, April 1, 2006
Familiarize Yourself With The Google Adsense Preview Tool
The Google Adsense Preview Tool allows you to preview the ads that may show on any web page thereby letting you make an educated decision on whether to add Google Adsense to your existing pages.
You can also view sample ad formats and colors which will allow you to see how the colors and formats you want to appear in your ads will look before they actually launch on your pages.
You can also view borders, backgrounds and text colors from the preview tool and by clicking preview you can see how these will look with actual ads.
You can also see geo-targeted location ads meaning you can see what ads users in Canada can see even if you live in Japan.
The Preview Tool is available in all active Adsense languages and is easy to install. For specific installation instructions, you’ll need to go to the Google Adsense Support site. Follow the instructions and click on the link provided and you’ll be a previewing genius in no time!
You can also view sample ad formats and colors which will allow you to see how the colors and formats you want to appear in your ads will look before they actually launch on your pages.
You can also view borders, backgrounds and text colors from the preview tool and by clicking preview you can see how these will look with actual ads.
You can also see geo-targeted location ads meaning you can see what ads users in Canada can see even if you live in Japan.
The Preview Tool is available in all active Adsense languages and is easy to install. For specific installation instructions, you’ll need to go to the Google Adsense Support site. Follow the instructions and click on the link provided and you’ll be a previewing genius in no time!
Wednesday, March 1, 2006
How to Explain the Google Adsense Program to Others?
We’re not talking about strangers here. For the strangers that visit your site, your content will have to do all the talking for you. But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.
First, excitement breeds excitement. Get excited about your new venture and others will too. Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.
Show them the money. There’s nothing like a little proof to make a believer out of someone. You don’t have to wait until you’re making thousands per month, although that’s a healthy goal. But even a small deposit in your piggy bank is enough to intrigue most people. Can’t you just count those referrals now?
First, excitement breeds excitement. Get excited about your new venture and others will too. Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.
Show them the money. There’s nothing like a little proof to make a believer out of someone. You don’t have to wait until you’re making thousands per month, although that’s a healthy goal. But even a small deposit in your piggy bank is enough to intrigue most people. Can’t you just count those referrals now?
Wednesday, February 15, 2006
Steps to get an Adsense account
Step 1: Get Google AdSense - Sign up for AdSense.
Step 2: Click the "Sign up now" button and follow the step-by-step instructions. You will need to already have a decent looking website to get an account.
Step 3: Complete the application form.
Step 2: Click the "Sign up now" button and follow the step-by-step instructions. You will need to already have a decent looking website to get an account.
Step 3: Complete the application form.
Wednesday, February 1, 2006
Why Do I Need Google Adsense?
Because it’s there, it’s fun and it’s free. If you’re reading this, you obviously have some interest in the internet. You don’t even have to have your own site, although the more sites you use Google Adsense on, the more money you will make. For example, anyone can write a blog even if it’s just your own opinion on something.
You can also make money referring other people to Google Adsense. By placing a referral button on your site you increase your earnings potential. When a publisher that you referred makes their initial $100.00 within 90 days of sign-up and is eligible for payout, your account will also be credited $100.00. Additionally, they must never have registered for a Google Adsense account before.
Don’t be intimidated by the html code. It’s already formatted. All you have to do is choose the language and kind of button you would like, and copy and paste the html code to your site. Look for the referral code and more information under Adsense support.
You can also make money referring other people to Google Adsense. By placing a referral button on your site you increase your earnings potential. When a publisher that you referred makes their initial $100.00 within 90 days of sign-up and is eligible for payout, your account will also be credited $100.00. Additionally, they must never have registered for a Google Adsense account before.
Don’t be intimidated by the html code. It’s already formatted. All you have to do is choose the language and kind of button you would like, and copy and paste the html code to your site. Look for the referral code and more information under Adsense support.
Sunday, January 15, 2006
When Do I Get Paid Using Google Adsense?
Google Adsense pays you approximately 30 days after the end of the month in which you become eligible to receive payment. You become eligible for payment only when your Adsense account reaches at least $100.00. Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account. You would then need to wait and see if your January and February earnings combined equal $100.00. If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.
Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.
Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.
Sunday, January 1, 2006
What is Google AdSense?
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.
It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.
The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.
Google will review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.
Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.
It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.
The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.
Google will review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.
Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.
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